Kamezí is a villa resort nestled amongst the bays of southern Lanzarote. They have been offering luxury housing service for tourists since early 2000s, and the island has become a high-demanded destination for north-europeans. Lanzarote now offers a great variety of hotels and villas that didn’t exist few years ago.
The villas wanted to strengthen their leadership in a growingly competitive landscape. A in-situ studio showed that their location, accomodation and services were top-notch and had a strong connection with the culture and nature of the island in comparison to the more impersonal hotels in the area.
The creative team in Levering Studio thought that the best approach to display this quality gap was to introduec the villas to the potential younger clients through a short-video in which they would get a taste of the experience of Kamezi, connecting the villas and their users to the surroundings.
The production team flew to Lanzarote and supported by local crew filmed three different storylines that would merge in the Villas. For the aerials we decided to showcase the astonishing rocky nature of the island in contrast with the bright blue water, and despite of the wind complications we manage to get great footage. The casting was selected to represent the ideal client Kamezí pursued to attract: young couples and families. The more elderly and faithful clients were not our main audience in this project.
The video was designed to be a delight to watch, to represent the experience that any client would get with villas Kamezí. The use of a rhythmic song, bright colours and a high-pace edit were the main ingredients to achieve our purpose. The feedback from the video was really positive and we are already talking of expanding our collaboration.